Search Engine Optimisation
SEO or Search Engine Optimisation covers the techniques employed to get you ranked on Google and other search engines to then drive traffic to your website. It is also concerned with turning these visitors into customers.
SEO is made up of 3 main areas:
- On-page SEO
- Off-page SEO
- Technical SEO
PPC (Pay Per Click)
PPC or Pay Per Click is Google’s paid advertising that guarantees your place at the top of a page for your chosen keywords.
As the name suggests with PPC you get charged each time someone clicks on the advert which appears on the search results page (SERP), regardless of whether they purchase a product or service from you or not.
The advantage of PPC is that it allows you to target your audience and control your spending.
Email Marketing
e4k Digital Agency offers email marketing services in Birmingham in the UK and USA. We have extensive experience and expertise in marketing automation.
Most of our clients prefer to use Mailchimp as their chosen platform for email marketing, due to its easy to use interface and great pricing. Letting users who have up to 2000 contacts on their email lists use it completely free.
Social Media Marketing
Social Media Marketing is all about brand awareness, driving traffic to your website and ultimately increasing sales. Certain products and services lend themselves to this type of marketing.
e4k Digital Agency offer:
- Help choose the right platforms
- Create attractive, imaginative posts
- Run targetted campaigns
- Increases audience
- Spread brand awareness
- Devise product launches
